STATEWIDE – With summer just around the corner, the Governor’s Council on Impaired Driving (GCID) is rolling out its new high-visibility safety campaign as part of the group’s ongoing efforts to bring attention to the consequences of impaired driving in Wyoming. Messaging will be delivered via public service announcements on television and radio, cinema ads, billboards and digital advertising. https://www.heinrich.com/gcid/

Additional social media videos are available at https://dontgodownthatroad.com/

Historically, more fatal crashes happen on Wyoming roads during the three months between Memorial Day and Labor Day than any other time of year. More cars on the road, an increase in motorcyclists and tourists, and an increase in impaired driving are all factors that typically contribute to a spike in motor vehicle fatalities during the 100 days between Memorial Day and Labor Day.

A total of 225 impaired driving traffic crashes have occurred in Wyoming, through April of this year. In 2018, there were 697 alcohol-involved traffic crashes of which 32 were fatal crashes and 270 were injury crashes. This represents a 4% increase in alcohol-involved crashes from 2017.

According to Wyoming Highway Patrol Colonel Kebin Haller, “Driving impaired, whether by alcohol or drugs, is not an acceptable behavior in Wyoming. Every day, adults in our state make good decisions and the decision to not drive impaired is a positive statement of personal responsibility. And it will save lives.”

Learn more about the Governor’s Council on Impaired Driving at www.wygcid.org