SVI is partnering with Arrow Digital Marketing to offer digital advertising to local businesses owners through SVI as another marketing option for Lincoln County companies.

Owner of the marketing firm Mark Crump has worked in advertising in radio and media for over 30 years. He has spent time in Wyoming, Utah, New Mexico, North Dakota, and other places learning the trade. He says he wants to bring you more business through different advertising avenues.

“That’s what I do the best is I can help analyze a situation,” Crump said. “We can put it all together and help that business grow.”

What he is offering through SVI is a “multi-platform approach”. He says you still have the radio, newspaper, and video option, but now you will have the opportunity to deliver ads on phones and other devices.

“As a result of that people can click on those ads, take them to websites,” Crump said. “We can measure all that and measure the effectiveness of those ad impressions that are sent.”

These ads will show up at the company’s target market, but the user may be on websites from all over the country.

“If you live here in Star Valley and you see a Star Valley business on a national type website,” Crump said. “It’s kind of a unique thing.”

He means the basic idea of what they are doing is targeting the person. He says the individual is found through data mining which results in being able to target the specific consumer.

“In other words, my company and my partnerships I have inside the company,” Crump said. “We actually bid for and actually get that spot for that targeted person.”

He gave one example of someone interested in buying a car and they live in Star Valley. He says you can be anywhere on the web and then see a car ad.

“Why?” Crump said. “Because you have shown behaviors and interests in looking for and to buy a new car.”

He says he understands the need for the business to understand what is happening and he says that’s what they can provide.

“We do all the backend,” Crump said. “We do all the work, but when we can show you analytics that show how much you’ve purchased, how much has happened, what kind of activity is happening on your website, all kinds of other stealthy tools that are available to the marketers so that they can feel like their investment in this has become a good investment.”

He says using digital marketing helps build your brand and awareness. It also helps sell product through conversions according to the marketing expert. He says they will be training and working through reps at Star Valley Independent and this will be another platform for getting your message out. What he says he wants to help with is not waste ad dollars and get you more opportunities. If you are interested you can call 307-885-5727.