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Ricketts promotes resort plans to full house

TD Ameritrade founder Joe Ricketts wants to build a destination resort, graphically represented here, on 56 acres of his ranch along the Upper Hoback River Road.

By Joy Ufford
Pinedale Roundup
Via- Wyoming News Exchange

WASHINGTON, DC – JANUARY 23: Former CEO and former chairman of TD Ameritrade Joe Ricketts looks on as his son Sen. Pete Ricketts (R-NE) participates in a ceremonial swearing-in in the Old Senate Chamber at the U.S. Capitol January 23, 2023 in Washington, DC. Ricketts will fill the old seat of Sen. Ben Sasse, who left the Senate to serve as President of the University of Florida. (Photo by Drew Angerer/Getty Images)

PINEDALE — Enough people were curious about what billionaire Joe Ricketts had to say of his plans for a luxury resort at Jackson Fork Ranch near rural Bondurant to fill the Pinedale Library’s Lovatt Room on May 2. 

Peter Scherbel, Sublette County Chamber of Commerce board president, opened by saying Ricketts’ appearance that evening was to share his plans for Jackson Fork Ranch and other properties in an informational setting. 

Ricketts addressed the quiet crowd, saying of his agricultural holdings on the very rural Upper Hoback Road, “Whatever’s done there, there’s going to be people for it, there’s going to be people against it.” 

The luxury resort – The Homestead – results from the Jackson Fork Ranch (JFR) proposal to rezone 56 acres of three connected triangles of hillside agricultural property into a recreational-services district allowing a hotel and related development. 

Sublette County commissioners approved it two years ago. 

More recently, Ricketts’ agent, Morgan Fischer, worked to expand the smaller JFR guest ranch’s permit to cover remaining acres. That did not get commissioners’ majority approval. 

All of Ricketts’ “plans and dreams” coming before county boards and officials were, and will likely still be, closely watched by Hoback Basin landowners, Ricketts’ neighbors and those who dread an expansion from Jackson south to Bondurant. 

But in this particular crowd, many people from in and around Pinedale appeared to welcome Ricketts’ planned massive financial investment in the county and even the possibility that he just might buy White Pine Resort, after second thoughts. 

“I’m proud to be very rich because we took advantage of the free enterprise system,” he told the appreciative crowd. “I give tens of millions of dollars away every year. I gave a million dollars to the (Sublette County) hospital.” 

The crowd applauded for the first but not last time. 

Ricketts threaded history, personal, wildlife and ecology lessons into his presentation, with tourism and business as the focus. 

Calling his property “Little Jackson Hole” instead of “Bondurant” is more a “charming” way to advertise and market his ranch, resort and the Greater Yellowstone Ecosystem, he said.

 “If I was going to advertise ‘Bondurant’ to people from Los Angeles or New York, no one would know where it is. But if I advertise ‘Little Jackson Hole,’ everyone knows where it is.” 

He predicted western Wyoming’s tourist numbers would multiply 10 times in as many years. 

But “these wonderful tourists” could destroy the ecosystem while trying to experience it, he said. 

Because tourists might accidentally walk on scree fallen from mountainsides or disturb grizzly habitat, human intervention is necessary to educate and manage them. 

Besides, people are willing to pay to participate in conservation, he said. Willing, wealthy “ecotourists” want to learn about and invest in conservation, perhaps one of the Ricketts Foundation causes, while the Ricketts-endowed University of Wyoming biologist studies local wildlife in detail. 

Being situated close to important mule deer, pronghorn and elk migration corridors and habitat, tourists can learn more about the history of migration and participate. The Homestead Resort will provide all of that – and much more – to high-paying guests who will park their cars in an underground lot after driving on the new road built on Jackson Fork Ranch. 

The Homestead’s first phase will be a 20-room lodge and two fourplexes, followed by six sixplexes, Ricketts explained. And they will cost plenty, he said. 

Guests won’t see the valley floor, and people below won’t see his resort, Ricketts said.

Also planned are a doctor’s office, beauty shop, spa, horse operation, retail and a restaurant open to the public. 

He hopes many of the resort’s 134 future employees will come from Sublette County. 

“I’m proud to be a billionaire; I’m proud,” he said, relating a life of poverty, sacrifice, old clothes and a leaky roof before the dream of TD Ameritrade became reality and brought his family wealth.

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