Swirl, in collaboration with Crumbl in Idaho Falls, is opening a Crumbl Cookie pop-up shop in Afton. Shoppers are invited to shop Crumble at Swirl on Thursdays after noon and all day on Fridays.

Thursday, October 24, will be the opening day for the new pop-up Crumbl Cookie Shop, “just in time for your Halloween parties,” said Bethany Packard, spokesperson for Swirl. “Marisa Johnson, owner of Crumbl in Idaho falls will be with us to celebrate on October 24 !”

Through the summer, Swirl was in negotiations with Crumbl in Idaho Falls, working to establish Afton as a pop-up shop for off-site cookie sales. Franchise owners have been asking the Crumbl Corporate to make cookies more accessible, and the corporation listened.

Plans are now in place to “bring a little more sweetness into Star Valley.” Most cookie sales will be offered on a pre-order basis. Crumbl policies demand that chilled cookies be sold within 48 hours of baking. Warm selections must be sold within six hours. Cookies will only be available Thursday afternoons and all day on Fridays. Cookie prices are $5.50 each and boxes of four cookies will be $20.

“We are using the slogan ‘Living in Star Valley just got a whole lot sweeter.’ “Everybody just loves those pink boxes,” Packard said. “They just love that pink box of yumminess!”

Community members are shocked as they learn of the new development at Swirl.

“The universal reaction is a gaping mouth and a ‘No way!’ Packard added. “I laugh and tell them they need to get ready to put on their stretchy pants. We are very excited about it for the holiday season.”