• New digital platform delivers enhanced fan experience, expanded access, and innovative monetization opportunities
Wyoming Athletics in conjunction with the Mountain West Conference announced the launch of MW+, a new direct-to-consumer digital subscription platform, powered by leading streaming technology and services company, Kiswe.
A majority of each subscription purchased through Wyoming’s dedicated page will directly support Wyoming Athletics and the Cowboy Joe Club, creating a scalable and sustainable revenue opportunity aligned with fan engagement.
The platform marks a significant step forward in the Conference’s digital evolution, delivering expanded access to live and on-demand content, while creating new opportunities for fan engagement and revenue generation for member institutions.
“The MW+ will be a great way for Cowboy and Cowgirl fans to follow all the action,” University of Wyoming Director of Athletics Tom Burman said. “It will be an opportunity for our fans to support our programs with a majority of the revenue coming directly to Wyoming Athletics and the Cowboy Joe Club. This app will be a first-class operation that will feature an excellent streaming product that our fans have been used to along with access to features and the ability to watch classic Wyoming Athletic games throughout the years.”
Built to bring fans closer to the action than ever before, MW+ will serve as the dedicated home for Wyoming, Mountain West and member school live events, original programming, and on-demand content. Through its partnership with Kiswe, the Conference is introducing a modern, interactive viewing experience designed for today’s fans—one that is flexible, accessible, and built for scale.
“MW+ is a game-changer for the Mountain West,” said Mountain West Commissioner Gloria Nevarez. “Not only are we expanding how fans connect with our schools and student-athletes, but we’re also creating a powerful new revenue stream that directly benefits our member institutions. This is about building the future of our Conference, and this platform allows us to deliver more of our stories, more of our student-athletes, and more of our live events directly to the audiences who care most.”
MW+ will provide:
- Live streaming coverage of Mountain West events not available through traditional broadcast partners.
- Dedicated landing pages for each member school.
- On-demand replays and original content spotlighting student-athletes, programs, and Conference initiatives, while providing new opportunities for student-athletes to elevate their personal brands and showcase their own content.
- Interactive viewing experiences, including real-time engagement tools.
- A technology platform that enables MW+ to deliver scalable, high-quality streams while integrating engagement features that bring fans closer to the action.
The launch of MW+ underscores the Conference’s commitment to innovation, visibility, and long-term sustainability. By owning and operating its own platform, the Mountain West is positioning itself—and its member schools—for continued growth in an evolving media landscape.
Become a subscriber of MW+ at Watch.TheMW.com/WYOMING/
Fans can watch MW+ worldwide on a variety of platforms and devices, including desktop and mobile web browsers, Apple and Android mobile devices, and streaming devices such as Apple TV, Android TV, Amazon Fire TV, Roku, Amazon Prime Channels (coming soon), and more.
About the Mountain West
Since its founding in 1999, the Mountain West has remained steadfast in its commitment to excellence in intercollegiate athletics while advancing the academic missions of its member institutions. Central to that mission is the holistic development of our student-athletes—championing their success not only in competition but also in the classroom and in their personal growth. Beginning with the 2026–27 season, the Mountain West will feature a comprehensive membership model that brings together full-time, all-sport institutions alongside select sport-specific members. The Conference’s all-sport members—United States Air Force Academy; University of Hawai‘i at Mānoa; University of Nevada, Reno; University of Nevada, Las Vegas; University of New Mexico; San José State University; University of Texas at El Paso, and University of Wyoming, will compete across the full Mountain West portfolio, including football. University of California, Davis, and Grand Canyon University will join as all-sport members outside of football, while Colorado College (women’s soccer), North Dakota State University (football), Northern Illinois University (football and women’s gymnastics), and Utah Tech University (baseball and men’s soccer) will compete as affiliate members in designated sports.
About Kiswe
Kiswe is an award-winning technology company that enables the biggest brands in sports and entertainment to reliably reach their fans anywhere on any screen. Whether delivered directly to their audiences or distributed through third parties, Kiswe’s two flagship products, Kiswe Connect and Kiswe Core, provide partners with the tools to engage with their community, streamline their distribution process, and scale their brands.
