Cowboy football fans will see a new addition to Jonah Field inside War Memorial Stadium on Saturday as the Professional Rodeo Cowboys Association (PRCA) logo will be featured in the back of each endzone.
“This is another groundbreaking moment for our athletic programs, and this partnership with the PRCA is a great match, not just for Wyoming Athletics, but the entire state,” UW Director of Athletics Tom Burman said. “We’re grateful to the PRCA for their commitment and look forward to seeing their logo on Jonah field.”
The PRCA and Wyoming Athletics have partnered for the first endzone logo on the turf of Jonah Field. PRCA branding will be featured prominently with logo placement in both the Northwest and Southwest corners of the endzones.
“The PRCA is about rodeo and the Western way of life and what better way to display those attributes than in the Cowboy state of Wyoming and with the University of Wyoming athletic department with our logo on the Jonah Field End Zones,” Woody said. “We are excited to be a part of the Laramie community and to spread the message of the PRCA throughout the state of Wyoming.”
“Rodeo is part of Wyoming’s identity, so partnering with the PRCA just made sense for us,” Rob DeSoto, General Manager, Wyoming Sports Properties said. “Having their logo in our field puts that connection right in front of our fans, and their reading program gives us a way to support kids across the state beyond gameday. With PRCA planting deeper roots in Cheyenne, the timing couldn’t be better.”
About the PRCA
The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 876 events in 2025 and paid out nearly $80 million. There are 40 million rodeo fans in the U.S. The sport’s marquee event, the National Finals Rodeo, will have a payout of more than $18.5 million in 2026. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo presented by Tractor Supply Company on The Cowboy Channel and streaming on the Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read PRORODEO Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA’s official website, www.prorodeo.com.
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