A family-run shop rooted in creativity and community has been recognized as the Star Valley Chamber of Commerce’s Business of the Month for July.

Not Too Shabby, owned by Devin Wright, is celebrating a decade in business this summer, a milestone that reflects both its longevity and its evolving presence in Star Valley.

“We started 10 years ago in Afton,” Wright said. “Growing up, my mom always did craft fairs, and we were always making stuff.”

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That early foundation of handmade goods carried into Wright’s college years, when she sold items at a flea market in Laramie. The idea for a storefront came soon after.

“We saw this little place available between Afton and Grover, and I told my mom, ‘We only have to make $30 a day to make rent. Let’s try it for one year and see what happens,’” she said.

The business began as a joint effort between Wright, her mother, and her aunt, who managed the store while Wright finished school. The shop later relocated to Thayne, where it has now operated for nine years.

Today, Not Too Shabby offers a wide mix of products, blending handmade items with curated inventory.

“We kind of have a little bit of everything,” Wright said. “Having my mom, myself, and my aunt, we’ve got three different generations of people. So we all like different things, and we just provide a lot of variety.”

Shoppers can find gifts, antiques, home décor and seasonal items, with about half of the store’s inventory still made by hand.

“I would say maybe 50% at this point,” Wright said. “We order a lot in, but we’re always making things and creating new projects.”

Each family member contributes a specialty. Wright creates hand-lettered signs and custom pieces, while her mother produces wooden gnomes — more than 2,000 to date — and wildlife cutouts. Her aunt, a former florist, focuses on floral arrangements and décor.

Despite its growth, Wright credits the store’s success to a simple approach.

“I would say just keeping it very broad and a very broad target audience, not being too specific on who we’re trying to get,” she said. “We want every age, every demographic to want to shop there.”

Operating without employees, the family focuses most of its time on maintaining the storefront, though they still participate in select events like the annual Afton holiday craft fair.

Looking ahead, Wright said the goal is to remain a reliable local destination.

“We just hope to sustain and continue serving our community with a place to shop, a go-to place for gifts and home décor, seasonal and everyday decor,” she said.

To celebrate the milestone, Not Too Shabby will host a 10-year anniversary sale on Saturday, August 29, featuring raffles, treats, and a free lunch for visitors.

“It’ll go all day, and we usually do free lunch and treats and raffles, and it’s just a fun day,” Wright said. “Come see us.”

Customers can follow Not Too Shabby on Facebook and Instagram for updates on new merchandise and event details.